What isn't strategy?
Strategy is, in general, a poorly understood concept. Strategy is neither tactics, nor goals nor objectives nor descriptions as these are threads of a strategy. Instead, it has to do with all the things that organizations need to do before competing at all levels. Therefore, our approach is holistic.
What is strategy?
It is a plan that clearly defines where do we compete (and where do we not), with which unique value, with what resources and capabilities and how we are able to sustain our unique value. If strategy is choosing the right battle, organizing is choosing the right formation for your troops...